On the Evolution of Media: Understanding Media Change

by Carlos A. Scolari

This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change.　

Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered...

• Format: Hardcover
• Language: English
• ISBN: 1032102195
• ISBN13: 9781032102191
• Release Date: June 2023
• Publisher: Routledge
• Length: 282 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"