On Target: Mastering the Four Pillars of Business Success including: 1.Message is all about what you say to your target market. It's about communicating your unique value and why your offer solves a specific problem. Hopefully the problem you solve is an urgent one, like a toothache or a leaking roof. If you're a dentist or a roofer and the people you serve aren't in any kind of pain, then you're not going to be very busy. 2.Market is the group of...