On Target: How the World's Hottest Retailer Hit a Bull's-Eye

by Laura Rowley

Book Overview

The first behind-the-scenes look at the stunning success of America's hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements,...

• Format: Hardcover
• Language: English
• ISBN: 0471250678
• ISBN13: 9780471250678
• Release Date: March 2003
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.5" x 9.4"

Customer Reviews

GIFT

This product was actually a gift for a 7 year old who is in love with the Target symbol and store. I chose 5 stars because I'm sure thats what she would choose.

From the Inside

As a 24-plus year team member with Target Stores I was skeptical in reading a book about a company that I know everything about, or so I thought. I was pleasantly suprised at Laura Rowley's "On Target." As an insider, I found the book to be accurate and balanced. Rowley gives a detailed account of the rich family history behind the Bulls-eye as well as examining Target's operations. "On Target" explores Target's advertsing strategies, service and technology, guidelines for growth, and looks ahead at some of the challenges the company faces. In addition, Rowley peeks into the philanthropic side of Target, exposes Target's artistic character, and reveals what separates Target from its competitors. "On Target" is well-written, easy to read, and hits the mark.

Wal-Mart has competition find out more...

I believe that Target Corp is always lost in the shadow of the venerable Wal-Mart Corporation. This I believe is the first book that gives a complete and interesting account into the Target Company's history, philosophy, and activities.It is good to know that in the future Wal-Mart will not be the only place in the world to shop. It is good to know that companies like Target will be there to challenge them even though they don't compete on the same level. The book is a fast and light read, great for vacations, plane rides, and other excursions.Yet the book goes to lengthy details about the many aspects of Target.I highly recommend this book.

Rowley is ON TARGET with this book!

Anyone who loves shopping in Target would enjoy this easy-to-read look at the top retailer. And anyone in business -- whether or not they've been to a Target store -- should read it for insight on extraordinary success.

TARGET IS A RED HOT "BULL'S EYE"

Great book on a great company!!! Target is known for being Fast, Fun, and Friendly. This book is a must for all retailers to know how do to do it right...the first time!!!