On Signs

by Marshall Blonsky

Book Overview

Thirty years ago Roland Barthes and others first perceived the power of unassertive objects as "signs," bearers of accepted opinion and of ideological manipulation. In the three decades since, there has developed a new science of signs, called semiotics. Its practitioners include advertisers, politicians, media pundits, and cultural mandarins, all of whom send signals--a product, an image, a service, an idea--to those who will "buy" only...

• Format: Paperback
• Language: English
• ISBN: 0801830079
• ISBN13: 9780801830075
• Release Date: August 1985
• Publisher: Johns Hopkins University Press
• Length: 592 Pages
• Weight: 0.55 lbs.
• Dimensions: 1.2" x 6.0" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Semiotics, Please

This is a great collection of essays if you're interested in learning more about semiotics. The main strength of the book is that various author's (or practitioners) theories and methods are exposed. Although some of the essays are 'difficult' and might require a little more background in semiotic theory, most of the essays are pretty approachable for the general reader.