On Purpose: Delivering a Branded Customer Experience People Love

by Andy Milligan and Shaun Smith

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for...

• Format: Paperback
• Language: English
• ISBN: 0749471913
• ISBN13: 9780749471910
• Release Date: November 2015
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"