On Message: Television Advertising by the Presidential Candidates in Election 2008

By E.D. Dover

This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.

• Format: Hardcover
• Language: English
• ISBN: 0739147900
• ISBN13: 9780739147900
• Release Date: October 2010
• Publisher: Lexington Books
• Length: 278 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"