On-Line Profits: A Manager's Guide to Electronic Commerce

by Peter G.W. Keen and Craigg Ballance

Book Overview

This text aims to help managers understand what they need in order to manage technologies and processes, and to implement their business strategies for digital commerce. It focuses on logistics and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0875848214
• ISBN13: 9780875848211
• Release Date: October 1997
• Publisher: Harvard Business Review Press
• Length: 304 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 7.5" x 9.0"

Customer Reviews

Very poor...

I bought that book and was dismayed at the lack of help in starting my own internet business....he just threw around some techinical mumbo jumbo and called it a book, I hope he tries to write another book that is easier for normal people to read.

Good generic description about electronic bussines

THIS BOOK IS GOOD IF YOU'RE LOOKING AN INTRODUCTION ABOUT ALL THE TERMS AND MODELS FOR E-BUSSINES