Omnichannel Retail: How to Build Winning Stores in a Digital World

by Tim Mason, Miya Knights, Sarah Jarvis

Book Overview

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.

To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly...

• Format: Hardcover
• Language: English
• ISBN: 139861274X
• ISBN13: 9781398612747
• Release Date: September 2023
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"