Olympic Media: Inside the Biggest Show on Television

by Andrew C. Billings

Book Overview

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC's Olympic telecasts have huge power and potential...

• Format: Paperback
• Language: English
• ISBN: 0415772516
• ISBN13: 9780415772518
• Release Date: April 2008
• Publisher: Routledge
• Length: 186 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"