Odyssey: Pepsi to Apple--A Journey of Adventure, Ideas, and the Future

by John A. Byrne and John Sculley

Book Overview

The CEO who transformed the foundering Apple Computer Inc into the country's top marketing powerhouse gives his own account of one of the most celebrated corporate crises in recent years. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0060157801
• ISBN13: 9780060157807
• Release Date: January 1987
• Publisher: HarperCollins Publishers
• Length: 450 Pages
• Weight: 1.86 lbs.

Customer Reviews

Must read for Mac users

I just bought the flat-screen iMac in Mar 2002 and was eager to know the history of Apple. This book gives excellent insights to the contrasting corporate cultures between Pepsi and Apple. The former follows protocol, and place huge emphasis on winning market shares, while the latter is about freedom, creativity, learning and creating market shares. The style is simple and direct which makes it an easy read. Readers who are looking for style more than content may be disappointed though. You will read about Jobs' infamous quote to Sculley: `Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'Although published in 1988, the book still has a great appeal to anyone who wants to learn about Sculley, Jobs or Apple. After reading the book, I found myself regularly drinking Pepsi in front of my iMac! It gives great motivation for anyone who wants to start a new business or introduce new way of doing things.A must read for all Mac users!

A Fantastic Book

This is a must read for anyone working in the technology industry. Well... for people working in any industry, for that matter.Amazing insight into the people and events that have shaped our era. Written so well, one could be mistaken for thinking this is a novel. I read this over five years ago, and I just could not put it down.

A devastating insight of the young Jobs, Apple and Sculley

An absoloute must for Apple users. It gives an insight to how Apple was run, how Jobs was at a young age, and what Sculley did at the helm. You must buy this book!

In one word: spellbinding

It's just as spectacular as it sounds: Odyssey. I't s a really captivatingly written book, easy to follow (for us non-executive types) yet incredibly fascinating. It shows a complete behind the scenes of the beginnings of Apple, and some info on J. Sculley's previous "life" at PepsiCo.

Fascinating inside look at the early days of the Mac.

This is a great book. It includes the famous Knowledge Navigator prophecy. It's interesting to see the thinking that lead to today's Apple. I can't figure out why they say this book is hard to find. I just bought a brand new paperback copy (2/28/98) and I know where there are more. Anyone interested? Lee Zurligen