Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product's...

• Format: Paperback
• Language: English
• ISBN: 1999023005
• ISBN13: 9781999023003
• Release Date: May 2019
• Publisher: Ambient Press
• Length: 202 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"