Nudge, Nudge, Think, Think: Experimenting with Ways to Change Citizen Behaviour, Second Edition

by Peter John, Sarah Cotterill, Graham Smith, et al.

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of...

• Format: Paperback
• Language: English
• ISBN: 1526140551
• ISBN13: 9781526140555
• Release Date: June 2019
• Publisher: Manchester University Press
• Length: 320 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.1" x 5.1" x 7.7"