Ntc's Dictionary of Advertising

By Jack G. Wiechmann

The second edition of NTC's Dictionary of Advertising is fully updated and revised to include more than 5,000 precise definitions of current advertising, marketing, and communications terms. An... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234869
• ISBN13: 9780844234861
• Release Date: January 1993
• Publisher: Ntc Pub Group
• Weight: 1.20 lbs.
• Dimensions: 9.8" x 1.0" x 6.3"