Making the Cisco Connection: The Story Behind the Real Internet Superpower

By Lumlum Production

Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing''s next Superpower. Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco''s total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant''s path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company''s astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco''s technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You''ll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium. Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today. Acclaim for Making the CISCO Connection "If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you''ve come to the right place. Bunnell''s treatment of Cisco''s rise--and continued rise--is fascinating and full of human detail. It''s clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management "Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company."--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School

• Format: Hardcover
• Language: English
• ISBN: 0471357111
• ISBN13: 9780471357117
• Release Date: February 2000
• Publisher: John Wiley & Sons, Inc.
• Length: 218 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.3" x 0.8" x 6.5"

Customer Reviews

Helpful Guide to 1990's and 2010's

I bought this book because Vint Cerf says the Internet will go from 3.5M users today to 3.5B users in 10-15 years, and that means that businesses involved in Internet infrastructure--and especially multi-media multi-lingual narrowcasting--have a growth (or implosion) prospect on the order of 1000X. The book tells a helpful story about CISCO's growth in 12 years, and I for one found it both well-written and fascinating. ...

A Modern Saga Still in Progress

Bunnell provides a brilliant analysis of Cisco Systems, one of the most successful corporations in history. He organizes the material within nine chapters: The Truth Behind the Cisco Legend (1984-1987), The Morgridge Years (1988-1995), The Inner Chambers (1977-1995), The Benevolent Predator (1996), A Day in the Life, Routing the Industry (1997-1998), The Virtual Corporation (1997-Present), The New Battle (1996-1998), and...

Cisco is the network?

There is no free lunch but there could be free voice; and if "Voice of the people is the voice of God", Cisco will soon be handling the bulk of it. John Chambers is working and waiting for this to happen !.The book begins with an excellent foreword from Karen Southwick and when David Bunnell starts with the main story he is at his best. It is amazing to see Cisco's ability to acquire and integrate dozens of companies ...

Comprehensive and Clear

I really think the previous reader was being a bit unfair to the book--though I'm not a Cisco insider, so there certainly could be errors. He complained that the book didn't talk about Cisco almost giving away its source code? The biggest mistake he can think of is that Cisco _almost_ did something wrong. I found the book to not be a puff piece at all--it's definitely from an outsider's point of view. "Making the Cisco...

Informative, Concise, No Silicon-Valley Tabloid Nonsense

Doing justice to what today is a $452 billion dollar company, is fundamentally a challenge, to do so in such a brief book is outstanding.In the short time since this book was written, Cisco has passed the landmark of a 300 billion dollar Market Capitilization, as mentioned in the book, and raced right through $400 billion and even $450 billion. It is now the 2nd most valuable company in the world, second only to Microsoft,...