Not to Scale: How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible

by Jamer Hunt

Book Overview

From small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size.

The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation,...

• Format: Hardcover
• Language: English
• ISBN: 1538715880
• ISBN13: 9781538715888
• Release Date: March 2020
• Publisher: Grand Central Publishing
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 5.9" x 9.1"