Not Born Yesterday: The Science of Who We Trust and What We Believe

by Hugo Mercier

Book Overview

Why people are not as gullible as we think

Not Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and...

• Format: Hardcover
• Language: English
• ISBN: 0691178704
• ISBN13: 9780691178707
• Release Date: January 2020
• Publisher: Princeton University Press
• Length: 384 Pages
• Weight: 1.51 lbs.
• Dimensions: 1.4" x 5.7" x 8.6"