Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

by Thomas A. McLaughlin

Book Overview

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

• Format: Hardcover
• Language: English
• ISBN: 0471717495
• ISBN13: 9780471717492
• Release Date: March 2006
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"