Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

by Thomas A. McLaughlin

Book Overview

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471717495
• ISBN13: 9780471717492
• Release Date: March 2006
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"