Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

by Roger Gomes, Walter W. Wymer Jr., Patricia A. Knowles, et al.

Book Overview

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

• Format: Hardcover
• Language: English
• ISBN: 1412909236
• ISBN13: 9781412909235
• Release Date: March 2006
• Publisher: Sage Publications, Inc
• Length: 384 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.0" x 7.3" x 9.3"