Nonprofit Marketing Best Practices

by John Burnett

Book Overview

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization...

• Format: Hardcover
• Language: English
• ISBN: 047179189X
• ISBN13: 9780471791898
• Release Date: March 2007
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.1" x 6.2" x 9.2"