Nonmarket Strategy in Business Organizations: A Global Assessment

by John A. Parnell

Book Overview

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors.

Nonmarket strategy (NMS) refers to any part of a firm's strategy that seeks to generate superior performance through means not directly associated...

• Format: Paperback
• Language: English
• ISBN: 3030066193
• ISBN13: 9783030066192
• Release Date: December 2018
• Publisher: Springer
• Length: 205 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"