No Such Thing As Over-Exposure: Inside The Life and Celebrity of Donald Trump

by Robert Slater

Book Overview

The First Deep Look at Donald Trump - Now Reissued In the wake of his incredibly successful TV show, The Apprentice, Donald Trump went beyond celebrity to an outsized American figure and icon. At that... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131497340
• Release Date: January 2005
• Publisher: Financial Times Management
• Length: 247 Pages
• Weight: 1.09 lbs.
• Dimensions: 9.3" x 1.0" x 6.8"

Customer Reviews

A Good Read!

This admiring biography of real estate billionaire Donald Trump begins with a reference to Trump's "swept-back blonde mane" - although his thinning forward comb-over is probably the most famous weird hairdo in America. Perhaps author Robert Slater picked up a bit of his subject's tendency toward what Trump calls "truthful hyperbole." Slater's writing is interesting and accessible, in a breathless sort of way. However, despite being based on 150 interviews, this biography doesn't contain a lot of information that Trump has not already disseminated through his books, TV show and softball press interviews. Slater seems to regard Trump's exaggerations as charming foibles and, given tremendous access, apparently accepts Trump's self-assessment that he is a skilled negotiator, shrewd investor and efficient administrator - even when the author's own anecdotes show Trump in another guise: as a bullying micro-manager. Of course, the insight that negative publicity isn't always a bad thing is a primary theme. We recommend this close-up meeting with Trump to general readers who find that his outsized ego, lifestyle and accomplishments hold a certain fascination and to businesspeople who just want to know how he always lands on his feet. (Hint: he delivers the goods.)

Showman, Showoff Or Sage?

If you are interested in the business world or not, there has been no other business leader consistently in the news more then Donald Trump over the last 20 years. If you think he is an attention starved ego driven showman or just a smart business leader in the right place at the right time, the fact is you have an opinion of him. Few other business leaders share his celebrity. It is this celebrity that prompted me to pick up this book for no other reason then to see what all the fuss was about. As a bit of a perspective to this review I have not watched one episode of his TV show and I have always felt that his biggest skill was an uncanny knack for finding television cameras. If you mentioned Trump to me the only thing I would think was oversized ego. So I needed a lot of convincing to be done to move my view of Trump into more of a positive light. This author did make me rethink my position, but unlike the subject of the book and his in your face M1A1 tank approach to image, the author laid out facts and present his story with limited bias. The author does cover some history, but the area I found most interesting was the focus on the current Trump activities. The one thing I came away with is that you have it hand it to him, he is driving to have his business empire catch up to his ego. Overall I enjoyed the book. This is the first book on Trump I have read in a long time so there was an element of freshness to the subject. I also found that either the author had an engaging method of writing or the subject mater was just so interesting that I kept moving from page to page excitedly.

Trumping the Business World with "Truthful Hyperbole"

I have read and reviewed many of Slater's previous books and consider him to be among the most perceptive and eloquent commentators on the contemporary business world. It came as no surprise, therefore, that Trump agreed to cooperate with Slater on the writing of this book but only after checking him out with those who had already had a close working relationship with him, notably Jack Welch. There is probably no other executive who has a tighter schedule than does Trump. However, on numerous occasions, beginning in June of 2004, he agreed to meet with Slater or talk with him on the telephone. Trump also arranged for Slater to attend various private meetings related to Trump's building projects; to travel with him to a building site in Manhattan and observe his inspection of it; to journey with Trump for a book promotion appearance at QVC, the shopping channel; and to fly with him on his jet to a "demolition party" in Chicago where Trump planned to build a 90-story $800-million luxury tower on what had been the site of the Chicago Sun-Times. Slater was also allowed to observe a casting call for the third season of The Apprentice television program at during the filming of one of the episodes for its third season. Finally, Trump helped to facilitate many of the interviews of those best qualified to discuss both his business career and the celebrity synonymous with it. Trump is as protective of the privacy of his three children as he is eager to discuss almost anything and anyone else. Nonetheless, he allowed Slater to meet with one son (Donald Trump, Jr.) and apparently set no restrictions on what they could discuss. Presumably Trump allowed such direct and extensive access, both to himself and to countless others, because he trusted Slater, was favorably impressed by his professional credentials, sensed his inherent integrity, and believed that he would receive fair and circumspect treatment in what later became this book. With regard to its title, it is Slater's opinion that, at least for now, "there seems to be no downside" to all the attention Trump has so actively sought and has so substantially achieved. "His look of giddy pleasure at the amount of attention he is [currently] getting says it all. He savors having so many choices to make [i.e. he is inundated with participation proposals of various kinds] that put him in the public spotlight. If he could, one imagines, he would not make a choice at all. He would do everything. After all, in Donald Trump's world, there is no such thing as over-exposure." At least for now. Proportionality is a key element in Slater's earlier discussions of other prominent executives such as John Chambers, George Soros, and Jack Welch and it is also true of what he has to say about Trump. Obviously, there is much that Slater admires but much else which Slater finds irritating (at best) and sometimes infuriating (at worst). Of greatest interest to me is Slater's explanation of how and why Trump "openly names

Peek Behind The Curtains

The very rich are uniformly thought to be publicity shy. Donald Trump vigorously breaks that mold and steps on it in the bargain, unabashedly observing that, like Muhammad Ali, "I have the goods. I have the best locations." The willingness to beat his own drum is not idle chest-beating given his ability to create a brand out of his own name, with buildings bearing his stamp with tall glittering letters, and, as a result, selling for more than those of his competitors. In the cutthroat world of business he has taken the path little traveled and has made a go of it, and done it his way. Viewers of his show, "The Apprentice," will get more than a glimpse behind the curtains in "a day in the life" of Trump, they'll see how he deals regularly with the media - head on, instead of dodging - and he'll share details of his darkest times as well as his successes, about which he is not shy in the least. Slater has caught the stamp of this enigmatic man in a way even Trump's own books haven't. This is an engaging and readable addition to the shelves of anyone intrigued by the Trump legend, which grows heartily with little resistance from the Trumpster himself. Ultimately, it comes down to the fact that Trump's story is a fascinating one, and Slater has made a hearty and honest contribution to it.