This book was born from an idea of helping those restaurant owners navigate the jungle of the online marketing and social media platforms. We want to show you how you can really make a dent in your bottom line using today's marketing practices and not rely on old marketing practices that simply don't work anymore. We call it No Risk Reservations specifically because so many of these ideas which we'll dig into in the book, are brand new. Some of these concepts are so cutting edge that you may never have heard of them. If you just follow along with what we'll teach you in this book, you'll see that the risk that you have employing these principles is almost zero compared to traditional advertising such as print, TV or radio. It will change the way you look at your return on investment (ROI) in advertising from "It's just a drag on your bottom line" to "It's actually an investment that's returning more dollars than you spent."Our mission in this book is to share some case studies and show you some examples of exactly what is possible, so that you can implement this too, in your business. We're going to share some of the tools that are current right now, that are working for us, and we're going to show you some Ninja techniques, as well as the overall system that we use to help restaurants put 'bums on seats'. If that's what you want, and that's what you need for your restaurant, or you simply want to get more exposure to more people, more often, and get a quicker result, and a better return on investment, then this book is for you.
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