This book is written for the person who is actually going to be doing the telemarketing. There are many books for those who own or run telemarketing companies, and still more for those who do cold calls to make a living. This book is for both the first-time caller (hence the title) or the veteran who wants to improve their lot in life.Based on studies of outstanding callers and a resulting training course that increased closing ratios on avearage of 80%, this book will help you to from earning a paycheck to making a living and beyond in the wide-open field of telemarketing.
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