No Business Is an Island: Making Sense of the Interactive Business World

by Håkan Håkansson

The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities...

• Format: Hardcover
• Language: English
• ISBN: 1787145506
• ISBN13: 9781787145504
• Release Date: September 2017
• Publisher: Emerald Publishing Limited
• Length: 352 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"