No Bull Selling

by Hank Trisler

Trisler presents a unique formula that completely develops one's selling charisma. "No Bull Selling" is a fun, no-nonsense guide to bringing out the best in the salesperson and others.

• Format: Hardcover
• Language: English
• ISBN: 0811907473
• ISBN13: 9780811907477
• Release Date: January 1989
• Publisher: Lifetime Books
• Length: 177 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.8" x 8.8"

Customer Reviews

Easy read and full of great practical information

One of my favorite sales books. Typos all over the place but enjoyable to read and useful information neatly packed together.

Throw away every other sales book you've ever read.

"People don't buy things for your reasons. They buy things for their reasons, and if you want to sell them something, you have to find out what their reasons are and work with them." That's a paraphrase, but it's what I remember from reading No Bull Selling at least 15 years ago. What Hank Trisler wrote then is still universally true. It's a simple toolbox full of useful ideas. He ignores the hocus-pocus and quasi-spirituality that makes so much sales literature nauseating. An extraordinary book that makes only modest claims, but lives up to all of them.

Great Book

No Bull Selling is an excellent book. It is the best book on selling I have ever read, and I have read plenty. It is filled with realism, rather then pie in the sky performance.