No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-Trusting World

by Dan S. Kennedy and Matt Zagula

Book Overview

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.

They deliver an eye-opening look at the core of all business-trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract...

• Format: Paperback
• Language: English
• ISBN: 1599184400
• ISBN13: 9781599184401
• Release Date: August 2012
• Publisher: Entrepreneur Press
• Length: 240 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"