No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

by Jason Marrs and Dan S. Kennedy

Book Overview

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible.

• Format: Paperback
• Language: English
• ISBN: 1599184001
• ISBN13: 9781599184005
• Release Date: June 2011
• Publisher: Entrepreneur Press
• Length: 242 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.6" x 6.2" x 9.1"

Customer Reviews

Pricing is a vital part of marketing. Learn it or die.

Dan Kennedy, as you've probably read elsewhere, does a lot of self promotion in his books. (Many may criticize him for that but you should learn something from that and apply it to our businesses) He's admitted that his books are written like a long sales letter. With that being said, if you're interested in learning how to use price the right way, this is a must read and an entertaining one at that.