No B.S. Sales Success in the New Economy [With CDROM]

by Dan S. Kennedy

Book Overview

This new edition of No B.S. Direct Marketing re-affirms the essential fundamentals revealed by Dan S. Kennedy in the original edition and adds six new chapters full of vital updates, incorporating the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932531572
• ISBN13: 9781932531572
• Release Date: January 2006
• Publisher: Entrepreneur Press
• Length: 204 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 5.5" x 7.5"

Customer Reviews

compact and inspiring, from a super successful marketer

Dan Kennedy's "No B.S." series books are all excellent. This one is a great introduction to direct marketing. Learn how hugely profitable techniques formerly used only in direct mail and infomercials can be used in today's internet businesses. Although some people don't like his "No B.S." style, Kennedy is a clear and inspiring writer, and has achieved huge success for himself and his clients.

Good Conceptual View

We all get bombarded with advertising all day long. Dan Kennedy understands that we have learned to simply tune out most of these in just a few seconds. So his answer is to concentrate on marketing efforts that are direct to clearly identified prospects. No more newspaper or television advertising. Instead target your customers. If you sell wheel chairs you probably don't have much of a market in young people, well maybe young motorcycle riders. Mr. Kennedy has written the start of the book, then he turns individual chapters over to customers of his who tell their own stories. The overall book is written at a rather high level. It's more about the concepts of direct marketing and what it can or will do for you than it is on the nuts and bolts. This is the book for you if you are thinking about the subject. You'll want another 'how to' book when you decide to actually get started. Included with the book are all kinds of special offers, a newsletter, a class, and so on. After all, that's what direct marketing is all about.

How to Easily Double or Triple Your Profits

Dan Kennedy not only addresses YOUR business and YOUR needs (I know, your business is different, right?), he gives such great marketing wisdom, that this book is worth at least 100 times its cost in terms of how much money your business will make as a result. Seriously, it's a bargain. For 10 bucks?!?!?! Snatch it up while you can. I currently run a newsletter based on Dan's advice and others, and let me tell you my subscribers are making out like a bandit, just like Dan's customers. Just get this book, then post your comments here.

a Great PROACTIVE Business Book

Dan Kennedy has played a huge role in helping me to be successful in business and he has been one of my success mentors because his wisdom is easy to follow - but more than that it is right on! I started out as a Coast Guard engineer and a very timid part time businessman. Dan Kennedy is has helped to change that. Because of him I know myself better, which has helped me overcome my fear of failure and to better serve others in my full time business. I guarantee that if you read this book you will be a changed person - it's that incredible. Kennedy always covers all of the proactive business basics. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Everything that I have put into practice that Dan Kennedy has recommended in his books has worked. He has brought me success by focusing on what is important in business and using my God given talents and my thinking ability to be a better businessman. You will find that this exciting book becomes a part of you. Don't hold back - let it happen. In fact, spend 10 to 15 minutes every morning for the next several days focusing your thoughts on the truths of this book, thereby allowing them to seep deep into your subconscious mind. If you do this I guarantee God's wisdom will most assuredly bring you the success and abundance you deserve. Enjoy this book and your new proactive and successful life! Randy Gilbert, best-selling author of "Success Bound" and host of "TheInsideSuccessShow.com"

Just what everybody (not just salespeople) needs

I bought this book purely because I like Dan Kennedy. I am not a salesperson by training or profession, but I always know that I can get something good out of what Dan says.One of the most interesting points he brings up is that of "takeaway selling." This is basically, where instead of covertly begging for the sale like so many salesepeople do, you take it away by playing "hard to get." This is part of his overall plan of positioning yourself, so people respect you. People want to do business with you, so you don't have to go beg for business, which brings me to my next point.This book is a little misleading in the sense that people think it only applies to salespeople. I disagree. We all sell in some way shape or form in our lives. The key is to position yourself in such a way that people seek you out instead of you having to advertise. How many "ads" does Harvard University place to recruit students?I give this book 5 stars purely because it is short and packed with very good useful information. 5 stars because it is great for anyone who owns a business. If you're tired of underpricing your services and having to advertise heavily, this book is just what you need. And if you don't own a business and are not a salesperson? I still think it is a useful book because it causes you to conduct yourself in a different manner. You have more self-respect and self-worth which is something we all need regardless of our profession.