Nlp Business Masterclass: Skills for Realising Human Potential

by David Molden

Perception is reality. You are in charge of your mind and responsible for the results. Harness the power of NLP for developing talent and achieving success. Companies today stand or fall, not by the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273650165
• ISBN13: 9780273650164
• Release Date: December 2000
• Publisher: FT Press
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.7" x 6.2" x 9.0"

Customer Reviews

When you turn to the chapter on "Alignment" you'll say...

When you turn to the chapter on "Alignment" you'll say to yourself, "Wow, this is the master formula for change".Are you a student of NLP, then take a few hours and study this simple to read easy to assimilate and act upon wisdom. I have been a student of this art and science for 15 years; this work is really head and shoulders above most of the other work. It is practical, fun to read and easy implement - give it a try.

NLP with understanding

David Molden is consistently clear and creative in introducing NLP (Neuro-linguistic Programming). Instead of the frequent regurgitation in quite a few NLP books, his examples and applications reflect real grasp and mastery. It is a pity that his previous book, Managing With the Power of NLP, is no longer easily available. Section 1 (Principles of NLP: the foundations of success) and Section 2 (Patterns of NLP: an awareness of difference) give an excellent and succinct coverage of extensive NLP material. Most readers, regardless of background, can gain a better understanding of NLP from these sections in spite of the examples from business applications. Section 3 (Tools, techniques, and skills: creating change) and Section 4 (Modeling excellence: how to be the best) have included contributions from 10 other people from diverse backgrounds. They are somewhat uneven in terms of clarity and scope. Molden's own article on "Kill the habit - for ever!" is a gem. It reflects the essence of NLP in being aware of one's own mental processes and redesigning them, first applied to smoking, then generalised to other habits. [Some examples, in my humble opinion, may not illustrate the topic so well. E.g. On Complex equivalence and Referential index (pp. 105, 107)....]

The Best Business-Oriented Introduction to NLP I Have Seen

Many people write to me to ask how they can find a good intorduction to Neuro-Linguistic Programming that they can use in their business lives. I usually refer them to Frogs Into Princes by Dr. Richard Bandler and Dr. John Grinder, the two founders of NLP. Having read this book, I will change my recommendation in the future to suggest NLP Business Masterclass.The comments I make in this review are based on having read over 20 books about NLP and having taken two courses with Dr. Bandler, the co-founder of NLP, and many other courses with Anthony Robbins, who is an outstanding practitioner of many NLP-like methods. Neuro-Linguistic Programming is a way of influencing others and yourself to achieve more. The work is based on observational research about the ways that people are most effective with one another and with themselves. Think of it as a tool kit for rewiring your brain to better serve your interests. The techniques themselves are amoral in content, and do have the potential to be used inappropriately. I encourage you to use these methods in ethical causes and in ethical ways. You will learn things like how to get yourself into a positive state of mind and body for accomplishing more, how to "read" other people better, ways to influence others more powerfully, and processes for enabling groups of people to be more effective. People who feel at sea with others will find this approach to be very eye-opening for helping them develop better "people" skills. The book is mostly an accurate summary of NLP, as I understand it from the literature. The main difference I found was that three principles seem to have been added from the change-management movement. But nothing important in NLP has been deleted, so I didn't mind that addition. What makes the book valuable for business people is that it positively teems with business examples, something I have never seen in another book about NLP. The examples seem to be drawn from the experiences of the 10 U.K. NLP business consultants who collaborated in creating this book, and who wrote a number of the chapters.The book also has many exercises in it. Although I liked the exercises, they usually did not have as much of a business context as the examples did. I found that characteristic somewhat inexplicable. Perhaps the next edition will remedy that missed opportunity.Do realize that this book is an introduction to the subject. You get an overview the basics, but just enough. Mastery will not come from this book alone. The book does offer good footnotes, though, so you can read the more detailed works for yourself to get a more detailed understanding for practicing these ideas. Only through practice can you actually "master" them. If you are new to NLP, you should realize that Dr. Bandler has since devised some simpler and more powerful methods that he feels supersede NLP. You can read any of his books since 1994 to get a flavor for that work. They are not especially business o