Nigerian Television Advert Exposure and Children Product Preference

by Obanua Ada Sonia

This experimental study, investigated television food adverts and children's product preference. A sample of 210 participants between ages of 5 and 11 years were selected via the random and stratified... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639364279
• ISBN13: 9783639364279
• Release Date: July 2011
• Publisher: VDM Verlag
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"