Next Level CMO: How the role of marketing is changing completely

by Martin Recke

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing...

• Format: Paperback
• Language: English
• ISBN: 3948580855
• ISBN13: 9783948580858
• Release Date: October 2022
• Publisher: Next Factory Ottensen
• Length: 300 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"