Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value

by Stuart Hart, Ted London, Stuart L. Hart, et al.

Book Overview

More and more enterprises are seeking to craft winning base of the pyramid (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137047894
• ISBN13: 9780137047895
• Release Date: November 2010
• Publisher: FT Press
• Length: 249 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"