News Media and EU-China Relations

by Li Zhang

Book Overview

An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media respectively and explores how the economics, politics, and journalistic practice interplay in shaping...

• Format: Hardcover
• Language: English
• ISBN: 0230105025
• ISBN13: 9780230105027
• Release Date: March 2011
• Publisher: Palgrave MacMillan
• Length: 230 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.7" x 5.6" x 8.3"