News, Improved: How America′s Newsrooms Are Learning to Change

by Michele McLellan and Tim Porter

Book Overview

As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain journalistic quality. News, Improved: How America′s Newsrooms Are Learning to Change shows how leadership, goal-setting and staff development improve the culture of the newsroom and the content of the news product--both key drivers of audience appeal. Learn how...

• Format: Paperback
• Language: English
• ISBN: 0872894193
• ISBN13: 9780872894198
• Release Date: March 2007
• Publisher: CQ Press
• Length: 115 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 5.9" x 8.8"