News for a Mobile-First Consumer

by Paula M Poindexter, Paula M Poindexter, Paula M. Poindexter

Book Overview

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists...

• Format: Hardcover
• Language: English
• ISBN: 1433128411
• ISBN13: 9781433128417
• Release Date: September 2016
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 272 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 5.9" x 8.8"