As the book's title implies, it is intended for an academic audience--one interested in knowing how semiotics, which has traditionally been applied to the written word, relates to film. Since this book is searchable, a casual perusal of the back cover and table of contents should be sufficient to alert the reader to the book's style as well as as its highly academic treatment of content. Nor does it disappoint the serious student in this regard. Relevant theorists and theory are thoroughly examined. (Daniel Chandler's online introduction to Semiotics should be most welcome to someone unfamiliar with it.) The book is useful to the serious student of film--how it negotiates meaning between creator/s and viewer/s. Semiotics, despite the author's claim to be a discipline, is more of an analytical method of how a cultural artifact like film goes about its communication work. Like any analytical method, it has developed a specific vocabulary that has been refined and modified over time via the input of various theorists and schools of thought. This can make reading a bit tedious, especially for someone new to the language, history, and concepts. Ultimately, however, this book and others like it, are intended to shed light on how movies communicate and what makes one "good" and another not so good. For anyone seriously interested to the answers to these questions who isn't simply intellectually lazy, mastery of terminology is extremely useful and hardly a waste of time. Easy answers given in everyday language is available but for a very different audience than the one for which this book was written. I gave the book 4 stars because the authors don't make much effort to make their explanations more accessible to those without a PhD, which they could easily have done with a little effort. To their credit, however, they do use some techniques such as bolding for new terminology. However, they would probably have fared better had they demonstrated expertise in creating text that is more "user-friendly."
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.