New Venture Strategy: Timing, Environmental Uncertainty, and Performance

by Dean A. Shepherd and Mark Shanley

Book Overview

′The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.′ - Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through...

• Format: Paperback
• Language: English
• ISBN: 0761913548
• ISBN13: 9780761913542
• Release Date: August 1998
• Publisher: Sage Publications, Inc
• Length: 120 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 8.9"