New Venture Strategy: Timing, Environmental Uncertainty, and Performance

by Dean A. Shepherd and Mark Shanley

Book Overview

If an opportunity exists, is it best to ensure that your product is first to the market or is performance enhanced through waiting and following? What factors should an entrepreneur consider in deciding when to take the lead in being the first to introduce a new product or service? What can be done to improve new venture performance? New Venture Strategy examines the process of introducing a new product or service and offers readers a framework for...

• Format: Paperback
• Language: English
• ISBN: 0761913548
• ISBN13: 9780761913542
• Release Date: August 1998
• Publisher: Sage Publications, Inc
• Length: 120 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 8.9"