New Strategies in Higher Education Marketing

by James A. Burns, Thomas J Hayes, James A Burns

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1560241985
• ISBN13: 9781560241980
• Release Date: October 1991
• Publisher: Routledge
• Length: 196 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"