New Strategies for Educational Fund Raising

by Michael J. Worth

Book Overview

In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts,...

• Format: Hardcover
• Language: English
• ISBN: 1573565180
• ISBN13: 9781573565189
• Release Date: November 2002
• Publisher: Rowman & Littlefield Publishers
• Length: 448 Pages
• Weight: 2.02 lbs.
• Dimensions: 1.3" x 6.5" x 9.3"