The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

By: Scott, David Meerman

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success

As the ways we communicate continue to evolve, keeping pace with the latest technology--including generative artificial intelligence (AI) like ChatGPT--can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The...

• Format: Paperback
• Language: English
• ISBN: 1394282168
• ISBN13: 9781394282166
• Release Date: August 2024
• Publisher: Wiley
• Length: 480 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.4" x 5.8" x 8.6"