The New Rich in Asia: Mobile Phones, McDonald's and Middle Class Revolution

by David S.G. Goodman and Richard Robison

Book Overview

This is the first volume in the The New Rich in Asia series which examines the economic, social and political construction of the 'new rich' in the countries and territories of East and South East Asia, as well as their impact internationally. From a western perspective the rise of the emergent business and professional class may seem very familiar. However, it is far from clear that those newly enriched by the processes of modernization in East and...

• Format: Paperback
• Language: English
• ISBN: 0415113369
• ISBN13: 9780415113366
• Release Date: July 1996
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.9" x 5.4" x 8.5"

Customer Reviews

accurate musings

The book's papers were written shortly before the 1997 Asian economic crisis, which spawned massive devaluations and unrest. Yet just a few years later, much of the authors' insights seem accurate. The papers give a country by country analysis of the emerging middle classes and how this might affect those countries future prospects. The level of writing seems to be directed at students of politics or economics. The papers were likely not meant for a mass audience. As a brief note, the mobile phones referred to in the title were used as a good indicator of a massive new and visible development. Yet in 95 and 96 when the papers were written, their uptake into those societies had only begun. Quite a good choice of example.