New Product Strategy in Small High Technology Firms

by Marc H. Meyer and Edward Baer Roberts

Book Overview

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students.

This...

• Format: Paperback
• Language: English
• ISBN: 1021502944
• ISBN13: 9781021502940
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 40 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"