New Product Launch: 10 Proven Strategies

by Joan Schneider and Jeanne Yocum

Book Overview

Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0975297902
• ISBN13: 9780975297902
• Release Date: January 2004
• Publisher: Stagnito Communications
• Length: 256 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.3" x 9.4"