New Product Development for Dummies

by Robin Karol, Beatrice Nelson, Beebe Nelson

Book Overview

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets...

• Format: Paperback
• Language: English
• ISBN: 0470117702
• ISBN13: 9780470117705
• Release Date: May 2007
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 7.3" x 9.2"

Customer Reviews

Great overview of New Product Development

This is a great overview of New Product Development and the basic product development process.

Good vendor

Vendor shipped immediately. Product received in less than expected time and was as described by the vendor.

Great Book for Any Industry

I currently work for Association Headquarters, an association management copmany, and loved this book. My work is primarily in New Business Development but there is a lot of "product" development that occurs as well. Given we are a service company, this book helped me focus on the best ways to use the process in the book as we move from concept to new service. This book has many applications and has served me well. I applaud the authors for their fine work.

A must-have for product development and marketing professionals

As a former student of Beebe's, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow "how-to" of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, New Product Development For Dummies (For Dummies (Business & Personal Finance))is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!