New Online Retailing: Innovation and Transformation

by Gerrit Heinemann, Christoph Schwarzl, Christoph Schwarzl

Book Overview

The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.

• Format: Paperback
• Language: English
• ISBN: 3834946524
• ISBN13: 9783834946522
• Release Date: September 2014
• Publisher: Gabler Verlag
• Length: 261 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"