New Marketing Practice: Rules for Success in a Changing World

by David Mercer

A description of core marketing techniques which focuses on the principle of establishing, maintaining and enhancing profitable customer relationships. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0140240780
• ISBN13: 9780140240788
• Release Date: April 1997
• Publisher: Not Avail
• Length: 304 Pages