New Enterprises (Routledge Revivals): A Start-Up Case Book

by Sue Birley

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble...

• Format: Hardcover
• Language: English
• ISBN: 0415858364
• ISBN13: 9780415858366
• Release Date: April 2013
• Publisher: Routledge
• Length: 216 Pages