New Directions in Marketing: Business-to-business Strategies for the 1990s

By Aubrey Wilson

Book Overview

Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844233641
• ISBN13: 9780844233642
• Release Date: March 1992
• Publisher: NTC/Contemporary Publishing Company
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"